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Privacy Policy

PRIVACY

Privacy Policy

Effective Date: April 17, 2026 · Last Updated: July 27, 2026

The Market Context (“we,” “our,” or “us”), published by Northfund Digital LLC, respects your privacy. This policy explains what information we collect, how we use it, and your rights when using themarketcontext.com.

Information We Collect

We collect information in the following ways:

Information you provide

  • Name and email address when you subscribe, contact us, or send a tip
  • Any messages or content you submit through forms or email

Information collected automatically

  • IP address
  • Browser type and device information
  • Pages viewed and time spent on the site
  • Referring websites
  • General geographic location derived from IP address

How We Use Information

We use collected information to:

  • Operate and maintain the website
  • Improve content and user experience
  • Respond to messages and inquiries
  • Send newsletters you sign up for
  • Monitor traffic and prevent abuse or fraud
  • Comply with legal obligations

Cookies, Analytics, and Advertising

We use cookies and similar technologies to operate the site and understand how it is used.

We may use third-party services including:

  • Google AdSense
  • Google Analytics
  • Jetpack Stats or similar analytics tools

These services may collect data to measure traffic, improve performance, and deliver advertising.

Advertising partners may use cookies to show ads based on your visits to this and other websites. You can manage or disable cookies through your browser settings or adjust ad personalization through Google Ads settings.

Information Sharing

We do not sell your personal information for money. Like most ad-supported publications, we do allow advertising partners to collect identifiers and browsing data in order to show personalized ads. Several US state privacy laws treat that as a “sale” or “sharing” of personal information. See Do Not Sell or Share My Personal Information below for how to opt out.

We may share limited data with:

  • Service providers (hosting, analytics, email, and advertising partners)
  • Legal authorities when required by law
  • A successor entity in the event of a merger, acquisition, or asset transfer

Investment Disclaimer and Legal Notice

The Market Context is an independent financial news and analysis publication.

All content is provided for informational purposes only and should not be considered financial, investment, legal, or tax advice.

We are not a registered investment advisor, broker-dealer, or financial institution.

Risk Warning

  • Investing involves risk, including loss of principal
  • Past performance does not guarantee future results
  • All decisions based on content from this site are made at your own risk

We make no guarantees regarding the accuracy, completeness, or reliability of any content published on this site. Any reliance on information is strictly at your own risk.

We are not liable for any losses or damages resulting from use of this website or its content.

Your Rights and Choices

You may:

  • Unsubscribe from emails at any time
  • Disable cookies through your browser
  • Request access to, correction of, or deletion of your personal data where applicable

To make a request, contact us at the email below.

Do Not Sell or Share My Personal Information

The Market Context is supported by advertising. Our advertising partners, including Google, may use cookies and similar identifiers to deliver personalized ads based on your activity on this and other sites. Several US state privacy laws — including the California Consumer Privacy Act (CCPA/CPRA) and comparable laws in Colorado, Connecticut, Virginia and other states — treat this kind of cross-context behavioral advertising as a “sale” or “sharing” of personal information, even when no money changes hands. You can opt out of personalized advertising in any of the following ways:

  • Google ad personalization: turn personalized ads off in Google My Ad Center.
  • Industry opt-out tools: use the DAA WebChoices tool or the NAI opt-out page.
  • Browser controls: block or delete third-party cookies in your browser settings.
  • Contact us directly: submit a request through our contact page and we will process it within the timeframe required by your state’s law.

We do not knowingly process the personal information of anyone we know to be under 16 for targeted advertising purposes.

Children’s Privacy

This site is not intended for children under 13. We do not knowingly collect personal information from children under 13.

Data Retention

We retain information only as long as necessary for the purposes outlined in this policy, unless a longer retention period is required by law.

Changes to This Policy

We may update this policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

Contact

For privacy requests or questions:

marketcontextco@gmail.com

Northfund Digital LLC
Publisher of The Market Context