Privacy Policy

PRIVACY

Your privacy, in plain terms.

Effective April 17, 2026 · Last updated April 17, 2026

The Market Context is published by Northfund LLC. This page explains what we collect when you visit themarketcontext.com, how we use it, who we share it with, and the choices you have. We wrote it to be read, not skimmed. If anything is unclear, email marketcontextco@gmail.com.

WHAT WE COLLECT

Information we receive

You contact us

Your name, email, and message when you email us, submit the contact form, or send a tip.

You subscribe

Your email address and any preferences you select when you join an email list we offer.

You comment

Name, email, optional website, and IP address submitted with a comment, per standard WordPress behavior.

Device & log data

IP address, browser, OS, device type, referring URL, pages viewed, and timestamps.

Usage

Which articles you view, time on page, scroll depth, and interaction events like clicks.

Approximate location

General region derived from your IP (city or metro level). We do not collect precise GPS.

HOW WE USE IT

Purposes

Running the site

Operate, maintain, and improve the site and its content.

Responding to you

Reply to your emails, tips, corrections, and contact-form submissions.

Newsletters you requested

Send email you have asked to receive. You can unsubscribe anytime.

Measurement

Understand how readers use our content in aggregate so we can make it better.

Security & abuse prevention

Detect, prevent, and respond to fraud, abuse, and technical issues.

Legal compliance

Comply with applicable laws and respond to lawful requests from public authorities.

Advertising

Serve advertising and measure its performance. See the Advertising section below.

COOKIES & TRACKING

How cookies work here

We and our service providers use cookies, web beacons, pixels, local storage, and similar technologies to run the site, remember your preferences, measure traffic, and serve advertising. You can control cookies through your browser settings. Blocking some categories may affect your experience.

Strictly necessary

Required for the site to function, including security and basic navigation. Cannot be turned off in our systems.

Performance & analytics

Help us count visits and traffic sources so we can measure and improve the site.

Advertising

Set by us or our advertising partners to deliver ads, measure performance, and limit ad repetition.

ADVERTISING

Google AdSense & third-party ads

We may display advertising on the site, including ads served by Google AdSense and other third-party ad networks.

Third-party vendors use cookies

Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our website or other websites.

Google advertising cookies

Google’s use of advertising cookies enables it and its partners to serve ads to our users based on their visits to our sites and other sites on the Internet.

Opt out of Google personalization

You may opt out of personalized advertising by visiting Google Ads Settings.

Opt out across vendors

You may opt out of a third-party vendor’s use of cookies for personalized advertising at aboutads.info/choices, or for EU/UK users at youronlinechoices.eu.

How Google uses site data

Information on how Google uses data from sites and apps that use Google services is at policies.google.com/technologies/partner-sites.

We do not combine advertising data with sensitive personal information, and we do not direct advertising at children under 13.

ANALYTICS

How we measure readership

We use privacy-respecting analytics tools, which may include Jetpack Stats and Google Analytics, to understand how readers use the site in aggregate. These tools collect information such as pages viewed, time on page, device type, and approximate location. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

HOW WE SHARE

Who receives information

We do not sell your personal information for money. We share information only in these limited circumstances:

Service providers

Vendors we rely on to run the site — hosting (WordPress.com / Automattic), email, analytics, and advertising partners — process data on our behalf under contract.

Advertising partners

Ad networks such as Google AdSense and their certified partners may receive information described in the Advertising section.

Legal & safety

We may disclose information to comply with a subpoena, court order, or other legal process, or to protect the rights, property, or safety of our readers, the Company, or others.

Business transfers

If Northfund LLC is involved in a merger, acquisition, or sale of assets, reader information may be transferred, subject to this policy.

YOUR CHOICES

How to control your data

Unsubscribe via the link at the bottom of any marketing email, or email marketcontextco@gmail.com.

Block or delete cookies through your browser settings.

Advertising

Use the opt-out links in the Advertising section above.

Do Not Track

There is no common industry standard for how to respond to these signals. We currently do not respond to them.

CALIFORNIA RIGHTS

CCPA & CPRA

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, gives you specific rights regarding your personal information.

Right to know

What personal information we collect, where we got it, why we collected it, and with whom we share it.

Right to delete

Delete personal information we have collected from you, subject to legal exceptions.

Right to correct

Correct inaccurate personal information we hold about you.

Right to opt out of sale or sharing

Opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising. To the extent our advertising cookies qualify as such, you may opt out via the Advertising section or by emailing us.

Right to limit sensitive data

We do not use sensitive personal information for purposes that would require this limitation.

Right to non-discrimination

We will not deny service, charge a different price, or provide a lower level of service for exercising these rights.

To exercise any of these rights, email marketcontextco@gmail.com with the subject line “California Privacy Request.” We may need to verify your identity before responding. An authorized agent may submit a request on your behalf with written permission.

BOUNDARIES

Children, security, and transfers

Not for children under 13. TMC is a general-audience business publication. We do not knowingly collect personal information from children under 13. If you believe a child has provided information, email us and we will delete it.

Reasonable safeguards. We use technical, administrative, and physical safeguards. No method is perfectly secure.

Retention. We keep information only as long as needed for the purposes described here. Log and analytics data are generally retained up to 26 months in aggregated form.

International readers. TMC is operated from the United States. If you access from outside the US, your information will be processed in the US, where data protection laws may differ.

Changes. We may update this policy. The “Last updated” date above will change and material updates will be announced on the homepage or by email.

CONTACT

Questions or requests

Questions, corrections, or privacy requests can be sent to marketcontextco@gmail.com.